What’s Your Pour Moi?

Women modelling for the What's Your Pour Moi? campaign in Pour Moi lingerie

At Pour Moi, we believe that confidence isn’t just about what you wear—it’s about how you feel. That’s why we’re celebrating YOU with our new campaign, What’s Your Pour Moi? Because every woman deserves to feel empowered, beautiful and unapologetically herself, every single day.

Confidence Starts from Within

Pour Moi is all about celebrating every body, individuality and style. Whether it’s a perfectly fitting lingerie set, swimwear that makes you feel like you own the beach or comfy loungewear that brings effortless chic to your day, we have something for every shape, every size, every personality. Because confidence isn’t one-size-fits-all—it’s unique to you.

4 women modelling in Pour Moi lingerie for the What's Your Pour Moi? campaign

Styles that Celebrate You

Loving your body and dressing for yourself is what the What’s Your Pour Moi? campaign is all about. The right pieces should feel like an extension of your personality—whether you want something sexy and daring, soft and feminine, or effortlessly classic everyday lingerie. With styles designed to fit your mood and your body, we’re here for every you there is.

A Set for Every Day of the Week

One outfit doesn’t define you and neither should your lingerie, swimwear or nightwear. That’s why we’ve got something for everyone—a set for every mood, every occasion, every day of the week. Need something supportive and chic for Monday motivation? We’ve got it. A sultry lace number for date night? Covered. The perfect swimwear to feel radiant on holiday? It’s yours.

2 models in Pour Moi lingerie modelling for the What's Your Pour Moi? campaign

Celebrating Sisterhood & Self-Confidence

What’s Your Pour Moi? isn’t just about what you wear—it’s about how you feel and how we lift each other up. It’s about sisterhood, self-love and embracing our unique beauty. It’s about doing it Pour Moi—for yourself, for your confidence, for your happiness.

So, What's Your Pour Moi?

Celebrate your shape, your story, your confidence. No matter your style, your body, or your mood, Pour Moi is here to help you find what makes you shine. Because confidence is about embracing every part of yourself—and we’re here to celebrate every you there is.

Female model in black Pour Moi lingerie

What’s your Pour Moi? Whether it’s wearing beautiful lingerie or something special that you add to your daily routine, share your stories with us on our socials today—we’d love to hear what makes you feel your most confident.

Find your perfect match. Shop Pour Moi...