Behind the Scenes: SS25 Swimwear Shoot in Brazil

When it comes to swimwear, Brazil is the ultimate muse. Known for its vibrant culture, lush tropical landscapes and undeniable energy, it was the perfect backdrop for our Spring/Summer 2025 swimwear shoot. In November 2024, our team, along with five of our fabulous models—Katy, Blaise, Paige, Gigi, and India—jetted off to the breathtaking south coast of Brazil to bring our latest collection to life.

From the moment the team arrived, Brazil’s allure set the tone. The location: two luxurious villas perched amidst the lush greenery of Angra dos Reis and overlooking crystal clear waters, paired with the pristine sands of Praia do Dentista, offered the perfect mix of glamour and serenity.

Brazil is a country that lives in full colour and this energy is woven into our newest swimwear collection. From the tropical design of the Ocean Breeze Bikini to the exotic prints on the Palermo Swimsuit, the collection pays homage to the vibrant spirit of Brazil.

Lush tropical plants framed every shot, while the beats of carnival-inspired music kept the energy high on set. The location perfectly encapsulated that quintessential Brazilian vibe—whether it was serving looks in the sun, dancing barefoot on the sand, or posing for polariods by the pool.

In Brazil, everything feels like a celebration. The models embraced the Brazilian way of life: looking effortlessly glamorous while lounging in the Heatwave Bikini or strutting poolside in the Santa Monica Swimsuit.

As the sun set over the crystal clear waters of Angra dos Reis, the team captured the glowing, golden-hour shots in styles like the Sydney Swimsuit, Portofino, and Getaway Bikini, showcasing how our swimwear flatters every body. From chic underwired designs to supportive cup-sized bikinis, every SS25 piece reflects Pour Moi’s dedication to fit and style.

No shoot in Brazil would be complete without exploring the beauty of its beaches, and Praia do Dentista didn’t disappoint. With its powdery white sands, glistening waters and secluded vibe, it became the perfect canvas for showcasing designs like the Free Spirit Bikini and the Palm Springs Colour Block Swimsuit.

The models brought the heat—Katy dazzled in the bold prints of the Cannes Bikini Set, while India turned heads in the sleek and sexy St Barts Swimsuit. The shoot wasn’t just about the swimwear but celebrating how our designs empower confidence and style in every setting.

At Pour Moi, we believe in celebrating every body, every style and every moment. This collection isn’t just inspired by the beauty of Brazil—it’s inspired by you. Whether you’re lounging poolside in the St Lucia Bikini or making waves in the Dolce Vita Swimsuit, these designs are made to fit, flatter and make you feel fabulous.

No swimwear look is truly complete without the perfect matching beachwear to take you from sunbathing to sunset cocktails. Our models showcased our range of coordinating cover-ups, sarongs, and kaftans designed to elevate every beachside style. From our Crinkle Midi Kaftan to the Portofino Multiway Sarong, each design has been curated to mix and match every swimwear look.  

So, while the palm trees swayed and the waves crashed against the shore, one thing was clear: the Spring/Summer 2025 swimwear collection is ready to bring a touch of Brazilian magic to your summer wardrobe.

Shop the full Pour Moi Swimwear collection today and let your next summer adventure begin.

*Exciting news! More SS25 Swimwear lines will be launched in the coming months, stay tuned for more.